Services

  • Product Design
  • Industrial Design
  • Computational Design
  • Parametric Design
  • Design for Manufacture
  • Photography

REFRAMD was founded due to personal difficulties and frustrations in finding eyewear that fits people with wide nose profiles. Realising that most eyewear products are designed around Eurocentric facial features, leaving individuals like me with no option but to wear ill-fitting glasses, I set out to challenge this industry-wide bias.

To provide inclusive product options, I created eyewear suitable for a diverse range of facial features, especially nose profiles. The development process utilised cutting-edge technologies such as Apple’s TrueDepth API, computational and parametric design, and digital fabrication.

I devised a solution to create eyewear based on customer facial data and measurements. This process involved several key steps: developing an iOS app to capture facial data, writing frame creation algorithms, and setting out instructions for frame creation according to both established and new eyewear standards.

Frame Creation Process

Frame Creation Process

I wrote frame-creating algorithms to process facial data and measurements as parameters for frame customisation.

After accessing a database of designs, frame customisation was possible based on an individual customer’s facial data.

Within 30 seconds of processing a variety of parameters – the frame-creating algorithms produce production-ready 3D custom frames.

I developed several frame-fitting algorithms to take facemesh data as input parametres to accommodate the customisation of different designs. This was the technical basis and market validation of REFRAMD's successful campaign, and it effectively launched REFRAMD as a tech-led eyewear company.

3D printed Cat-eye eyeglasses in red
Square sunglasses

Awards