Glasses for the Daring Traveller

Client

REFRAMD

Services

  • UX research
  • Brand strategy
  • Positioning
  • Product design
  • Management

Embarking on a journey to craft a timeless eyewear theme for REFRAMD, I envisioned a collection that could be revisited and cherished for years to come. During the brainstorming sessions, one theme resonated deeply and consistently: Afrofuturism and the concept of the Afronaut. This groundbreaking collection redefines the essence of style and individual expression, merging strength and resilience with the forward-thinking spirit of Afrofuturism.

Designed for the daring, innovative, and trendsetters, each piece in this collection is a testament to boldness and creativity. It pays homage to the resilient legacy of the movement of people in the diaspora while embracing a vision of the future. The Afronaut theme symbolises our innate curiosity and desire to explore the unknown, pushing the boundaries of fashion and imagination.

A Statement in Detail

Crafted from high-tech, sustainable materials, the Afronaut Collection exemplifies REFRAMD's dedication to quality and environmental stewardship. The designs blend bold lines with minimalist details, embodying a modern, futuristic aesthetic. The minimal surface geometry enhances the designs, adding sleek, organic contours reflecting elegance. This collection boldly challenges the status quo, making a statement with every glance.

Exceptional Style and Fit

REFRAMD is known for offering products with multiple nose bridge fits and frame width sizes, ensuring a perfect fit for everyone. The Afronaut Collection has five designs, each with nine fit variations and two colourways: black with orange or brown lenses and blue with grey lenses.Each purchase includes a complimentary eco-friendly cleaning cloth. All products were designed in Berlin and produced by Belgian, German, and Italian production partners.

black eyeglass frames with vibrant yellow lenses, offering a modern and stylish design suitable for both fashion and function-2
black eyeglass frames with vibrant yellow lenses, offering a modern and stylish design suitable for both fashion and function.
Microfiber cleaning cloth with a detailed Mars design, displaying the planet's surface against a red to gray gradient background. Labeled 'THE AFRONAUT' at the top and 'REFRAMD' at the bottom, ideal for lens and screen cleaning.
Folded microfiber cleaning cloth featuring a vibrant Mars design with red and orange hues, showcasing the detailed Martian surface. Perfect for cleaning glasses and electronic screens.

Showcasing two frame fronts in wide and high fit variations. While this highlights the modular design and customisation options of REFRAMD eyewear, it also shows REFRAMD's commitment to making sure that its products are available for people with different facial features.

Disassembled black eyeglass frames laid out on a white background, showcasing two frame fronts, four temple arms, a precision tool, and small components. Highlighting the modular design and customization options of REFRAMD eyewear.
Disassembled black eyeglass frames laid out on a white background, showcasing two frame fronts, four temple arms, a precision tool, and small components. Highlighting the modular design and customization options of REFRAMD eyewear.