The 030 Collection

030 is a collection  of frames shaped by the spirit of Berliner Schnauze – direct, unpretentious, and unapologetically clear. The 030 Collection strips eyewear down to its essentials: clean lines, no decorative gestures, no excess. Just a precise expression of form following function.

Designed in the heart of Berlin by REFRAMD x Optik Fujiyama, and informed by its mix of cultures, spaces, identities, and attitudes, each frame is built to fit the full spectrum of faces that move through the city and the world.

The 030 Collection explores how computational design, inclusive fit systems, and product architecture can converge within a single eyewear platform.

Each frame is developed once and then engineered across multiple fit geometries. The result is a collection where the same design language can accommodate a wider range of users without compromising aesthetics, comfort, or structural integrity.

The project combines:

• computational fit logic
• modular product architecture
• inclusive industrial design
• parametric geometry workflows
• system-driven naming and CMF strategies

within one coherent product ecosystem.

The collection is built around three engineered bridge profiles:

Wide Bridge Fit
Designed for wider, lower nose bridges.

Low Bridge Fit
Designed for lower, flatter nose bridges with reduced cheek contact.

High Bridge Fit
Designed for higher, narrower nose bridges with balanced pressure distribution.

Each frame is available across multiple fit and size variations while maintaining the same visual identity.

This allows a 21 mm bridge in one frame to fit the same as a 21 mm bridge in another across the entire collection. The goal was not simply to increase variation, but to create predictability and consistency throughout the system.

The 030 Collection extends systems thinking beyond geometry into naming and color. Frame names such as 030_U8, 030_A100, 030_S41 reference Berlin’s infrastructure, including transit lines, streets, and structural systems. Color names such as Currywurst, Plattenbau and Spreeufer draw from Berlin’s material landscape and urban atmosphere. The naming system creates coherence across the collection while allowing each frame and colorway to maintain its own identity.

The collection prioritizes restrained, materially grounded colors that reinforce geometry rather than compete with it.

The palette focuses on desaturated industrial tones, infrastructural references, mineral and concrete-inspired surfaces and muted urban color accents. The CMF approach supports the broader design philosophy of reduction, clarity, and system coherence.

The result is an ongoing eyewear collection initially launched with twelve designs developed within the REFRAMD fit system.

The collection establishes a restrained design language shaped by Berlin’s infrastructure, material culture, and urban atmosphere. This influence extends across frame geometry, naming, color, and product architecture. Frame names such as 030_U8, 030_A100, and 030_S41 reference transit lines and infrastructural systems, while colors such as Currywurst, Plattenbau, and Spreeufer draw from Berlin’s material landscape and urban textures.

Together, the collection creates a coherent product system where geometry, color, naming, and fit operate within one structured framework while allowing each frame to maintain a distinct identity.

Developed a modular eyewear fit system across multiple bridge geometries

Embedded inclusive fit logic directly into product architecture

Applied computational workflows to scalable product variation

Created a coherent naming and CMF system rooted in place

Unified geometry, fit, language, and manufacturing into one structured framework